OutDept
Case · Production line

Landing pipeline and lead sourcing

A repeatable production line for small-business websites: hand-written HTML/CSS with no framework overhead, plus a pipeline that finds the businesses which still need one.

Bellucci — beauty salon, Zhukovsky
Bellucci — beauty salon, Zhukovsky
Cocoon — beauty studio, Ramenskoye
Cocoon — beauty studio, Ramenskoye

What we built

  • 25 landing pages shipped, each gated by a pre-deploy validation script
  • Lead sourcing via Apify over 2GIS and Yandex.Maps — 913 contacts
  • Daily watchdog: 12 sources, ~500 items per run, deduplicated and LLM-categorised

Tech stack

HTML · CSS · JavaScript · Playwright / patchright · Apify · surge.sh · GitHub Pages

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